What type of videos does Streamline Video make?

As a Melbourne video production company, Streamline has experience in making many types of films. We produce marketing and brand videos for brands and charities, explainer and training video for technology and software companies.

What sort of organizations do you work with?

We work with organizations that range from the huge public sector to smaller local businesses. We have excellent experience working with technology companies, health care providers and charities.

Why base your video production in Melbourne??

Melbourne video production has several advantages. Firstly it provides excellent access to the head offices of many companies and brands. Secondly, we have a large pool of talent available to us, from videographers, motion designers to sound recordists, and animators. And lastly, we’re situated 7km form the Melbourne CBD.

Is a Melbourne video company more expensive?

Not at all. Where possible, we keep costs down by utilising business locations for filming. We are transparent with our pricing, providing you with a comprehensive quote with a full break down of costs. We work hard to keep our rates competitive by using multi-skilled operators on our shoots.

Who is Medialight Studios?

Medialight Studios was the name of the business over 4 years ago. We decided to change the name to fit with our business services. You can still search Medialight Studios and view the website here.

Lights Camera Action | Streamline Video

Lights, Camera, Action: The Importance of Lighting in Video Production in Melbourne

In the active world of video production, every detail matters, and perhaps none more so than lighting. Whether it’s a film, commercial, or online content, the way a scene is lit can make or break the final product. In Melbourne, a city known for its vibrant arts and culture scene, mastering the art of lighting is crucial for video production professionals. In this blog post, we’ll explore the significance of using a professional Video Production company in Melbourne

Effective lighting is a powerful tool for evoking emotions and establishing the desired atmosphere in a video. Melbourne’s eclectic neighbourhoods and iconic landmarks provide a diverse backdrop for video production, but it’s the careful use of light that truly brings these scenes to life. Whether it’s the warm, golden glow of a sunset over the Yarra River or shadows cast in the city’s laneways, lighting plays a pivotal role in conveying the intended mood and emotion.

Melbourne is renowned for its blend of modern and historic architecture, and video productions often leverage the city’s urban landscapes as a character in itself. Proper lighting accentuates the unique features of these structures, whether it’s the sleek lines of Federation Square or the ornate details of Flinders Street Station. In video production, lighting is not just about visibility; it’s about highlighting different elements in the frame, drawing the eye, and guiding the audience’s gaze.

The advancements in lighting technology have significantly impacted the video production in Melbourne. LED lights, for example, offer greater flexibility, energy efficiency, and colour control, allowing videomakers to achieve a wide range of looks without compromising on quality. These technological innovations empower video production teams to deliver excellent lighting no mater the location.

Lighting can be used to draw attention to specific areas or elements of an event, such as a stage, decorations, or signage. This helps in directing the focus of attendees and emphasising important aspects of the event. Good lighting is essential for capturing quality photos and video of the event. This is especially important for promoting the event on social media or other platforms. Well-lit spaces are more visually appealing and can enhance the overall image of the event.

Lighting is versatile and can be used to adapt the atmosphere throughout a shoot. For example, different lighting setups can be used for a more energetic atmosphere during performances or talks. Lighting can be used to incorporate brand colours and logos, reinforcing brand identity. This is important for corporate events or events associated with a specific organisation.

All this contributes to the overall aesthetics and style of a video. It can be used creatively to achieve a specific look or to enhance the visual appeal of the content. Different lighting techniques, such as backlighting or silhouette lighting, can add artistic flair to the video. Proper lighting improves the technical quality of the video. It helps in achieving better exposure, reducing noise, and enhancing the overall sharpness of the images. Lighting is particularly important when capturing people on camera. Well-lit faces are more visually appealing and contribute to effective storytelling.

Conclusion

In conclusion, lighting emerges as a dynamic force, guiding attention, enhancing brand identity, and contributing to the overall aesthetics. It is not merely about visibility but atmosphere and tone.