The Benefits to Live Streaming Events
Reach a larger audience
In a post covid world, Live Streaming (Livestreaming) has never been more relevant or important. Live Streaming is broadcasting content to your audience, Live as it happens. There are many benefits to Live Streaming, it allows you to reach a far wider audience than you could ever reach with face-to-face events. In the current climate it can be a hard sell to get a large amount of people in a small, enclosed space, for events. With livestreaming, that is not an issue. Live streams can also reach national and even global audiences. With this, Livestreaming allows you to reach audience members in other states or countries that you could never hope to reach with in-person events. But this does not only apply to audience members, but also hosts, speakers and panellists. Being able to take live feeds from all over the world, makes it much easier to have expert guest speakers at your events as they no longer need to physically be in the events venue.
Allows for greater audience interaction
Live Streaming also allows for an increased audience interaction. With almost every Live Streaming or video conferencing service offering Q&A, chat functionality and Polls, audience members can directly interact with speakers in a way that simply would not be possible in purely in person settings. From simply being able to raise their hand or to asking in-depth questions, a large amount of audience members can interact with speakers simultaneously without halting the entire talk. With services like Zoom, Teams, Vimeo and BigMarker that even allow audience members to upvote on questions they think are particularly important and require addressing. This functionality also allows for other speakers, who are yet to speak or have finished speaking, interact with the audience. Being able to answer questions without interrupting the current speaker.
See who watches and for how long
Most Livestreaming services have advanced built-in analytics that allow you to see exactly how many viewers you had and when. Allowing you to tailor your future events to your audiences’ preferences. With metrics such as viewer numbers, viewer engagement and average time of viewing. You will be able to tell how effective your content and reach is, allowing you to improve your reach and strategy.
Convenience
Post covid most people now have experience using livestreaming and video conferencing services. It has become quite normal to the point some people prefer webinars to in person seminars. It has also become much easier for production companies to set up livestreams for customers with this wide adoption of programs such as Zoom and Teams.
